Time-Based Economy
Posted by: Avinash in Movies, Observational, tags: attention economy, industry, Movies, timeThere is so much content on the Internet. It makes me wonder how the current industries will succeed.
I don’t think movies are going to completely fall off and die (that’d be absurd), but there’s going to be a dramatic shift in attention and interest in an economy where time is the factor. Not enough workers can set aside the time to hit the theaters anymore because it’s essentially a two-three hour distraction.
Smaller clips may be the key for industry. Break it up. Say you have a niche that’s only interested in action scenes. Well, break up the action scenes in your movie and sell them at a portion of the retail price online (highest quality, HD version if you’d like). Take the sexual trysts of Mr. X and Ms. Y and sell the clips on I-Tunes with adult disclaimers. It’s a start for an industry that doesn’t seem to realize that the summer Hollywood blockbuster will soon be a relic of the past.
But perhaps the bigger idea is that movie shorts might be a coming wave. Shorts are only five-ten minutes long, shorter than the quarter of a basketball game. Producers who are able to simplify their material and make it interesting and valuable to their audience. Think about doing a ten minute action scene and putting it on a web site for free. Then market your movie around that action scene. Or create two versions of your movie–a theatrical version that you release for free online, and a longer director’s cut that you have to buy–the people who enjoyed the first cut will almost be certain to check out the second cut.
Because that’s essentially what the Internet has done so far; it’s broken down big things and allowed us to view the small treasures that exist within each and every film. That’s how YouTube appeals to us–it gives us the best in a short amount of time. Pareto efficiency for diversions.
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